Since 2014, Marketsmith has produced 17 TV integrations featuring SharkNinja products on Food Network as well as shows like Steve Harvey, HARRY, Live with Kelly, The View and Rachael Ray. In the 4th Quarter 2016 alone, we executed 7 different media and advertising integrated campaigns for Shark Vacuums, Ninja Coffee Bar, and Ninja Blenders.
Integrated campaigns are an impactful extension to SharkNinja’s advertising and digital strategy, especially in the 4th quarter during the important holiday sale period.
For example, this past Q4’16, SharkNinja participated in an impactful integration on The View, which featured the Shark Rocket Complete Vacuum, Nutri Ninja Blender, and Ninja Coffee Bar in a custom created gift-giving segment and studio audience giveaway. Not only was the giveaway itself great exposure for the brand, but The View also decided to tease the segment at the beginning of the show. This unexpected air time made our integration that much more intriguing, as viewers and audience members anticipated and awaited the giveaway.
Also in Q4’16, we partnered with Westwood One and the American Music Awards, which built great exposure for the Ninja Coffee Bar brand, yielding an additional 50 million impressions as well as aligning Ninja Coffee Bar with key influencers for the 35 and younger consumers, such as Carson Daily, Zach Sang and Kix Brooks.
At Marketsmith, we know how to leverage brands by being in front of the right audience at the right time, on all channels. For SharkNinja’s highly giftable products, additional impressions and the validation provided by show fans helps give an added push to holiday advertising – generating top-of-mind awareness so crucial to generating sales during the holiday shopping crush.
See some of the Integrations here:
The Shark Rocket Duo Complete segment on HARRY: https://www.youtube.com/watch?v=xp0uMSezkfk
The Ninja Coffee Bar on the Hallmark Home & Family Channel: http://www.hallmarkchannel.com/home-and-family/videos/holiday-coffee-bar-home-family
Use this link on ABC.com/theview, here: http://abc.go.com/shows/the-view/video/pl5554876/VDKA3568129